What is Digital Marketing Mastery?
The Digital Marketing Mastery class is training and exercises for an approved curriculum for becoming a Certified Digital Marketing Professional. The class is designed for businesses, agencies and individuals who want to have a complete, holistic understanding of the 10 critical aspects of Inbound Digital Marketing. So as the name would suggest, it’s less about “specializing” and more about overall “mastery” of digital marketing.
Each unit is taught as a module and provides expert insight on methodology, thought process via online webinar or in-person sessions and facilitated each week by a live instructor in a true, small group, classroom-style format with your team
The core disciplines taught are:
- Industry / Market Identification, Audience Identification, “conversion funnel” daily micro #’s
- Search Market Mastery, Competitive keywords opportunity analysis tools and techniques
- Informational / commercial search, Gap Words, Content outreach type automation tools
- SEO Content Structure, AI Analysis, Topical Authority, Page Targeting, and Local Search
- AI content creation, tools & automations, RSS feed content aggregators.
- RSS content feed sources & automated social posting, power of community inclusion.
- Factors of Influence, delta of returns ‘community circle’, education and empowerment.
- CPA & conversions, rainmaker marketing, leveraging affiliate marketers, engagement rewards.
- Community mastery, leverage of common interest, unity, volunteer utility, added conversions.
- Community optimization, the geo location advantage Analytics & Empowerment Training,
